Results
Deposit overall
+11%
Series A fund
$60M
Deposit account
+11.3%
New signup users
+20.1%
Our aim was to enhance the investing experience for our users. However, we observed a minimal increase in the number of users who made deposits. Therefore, we set out to discover effective ways to improve the situation.
I conducted a survey to gather information about users' investing experiences on the app. Specifically, we targeted users who had invested more than $500 and asked them to share their experiences.
I have discovered that users are interested in knowing the exact amount they have gained or lost on each stock they have invested in. Additionally, they desire to have a better understanding of the global stock market. It appears that users are hesitant to trust the AI engine Issac due to a lack of comprehension on how it selects investments for them.
I have identified several issues based on insights.
1. There is a lack of information regarding the profit/loss of users on individual holdings.
2. The content we provide is not regularly updated.
3. There is a lack of explanation on how Issac's system operates.
There was no available data on the profit or loss that users have experienced from their investment holdings, and the bar graph provided was not easy to understand.
Option A
Remove the bar graph and provide a line graph to show profit and view each holing list on the same page by button.
Option B
Add a graph to show profit and view each holing list in the different menu.
Option C
show 2 graphs to show profit and a pie chart of consistent of stocks.
View each holing detail by the drop-down menu
Show overall profit and changes in users' holdings.
In the end, I choose option A, based on user feedback it was the most intuitive and easy to understand compared to the other options.
There is a lack of content related to stocks.
Present current worldwide market conditions for stocks.
There is no explanation about how Ai 'Issac' system works
Include a description of the Isaac algorithm's functioning, focusing on how Isaac constructs portfolios and manages assets.
Importance of getting user's feedback
Gathering feedback from users through surveys helped me to understand what's important to them and make informed choices when designing.Monitoring the design
By reviewing success metrics, I was able to figure out my design impacts and what other improvements I should consider for the next step.
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